Milwaukee Post Office

Milwaukee Post Office

 
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Our VISION

An Urban Icon Reimagined

The Milwaukee Post Office building located at 341 West St. Paul Avenue is one of the City's largest and most iconic properties. Our team, which includes Chicago-based developer R2 Companies and Gensler Architecture have developed a multi-phased, long-term vision for the site centered around an adaptive re-use development of the iconic Post Office building.

Our goal in releasing this vision is to present the public with a novel perspective of this well-known site. Where many see a large and tired architectural fossil, we see a monumental opportunity to re-energize a building and create a dynamic neighborhood for the very first time.

 
 
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Design Goals

Our Thought Process

 

1) Find an Identity

This site is carefully programmed to meet the needs of the users and become a fixture downtown, all while improving its function and maintaining the existing character. It fills the void within the heart of the city by becoming a destination.

2) Work With The City

Milwaukee has a rich history that has played a major part in the development of the city, with unique neighborhoods of differing character and qualities. The new program functions within the larger contextual fabric of the city.

3) LeveragE Proximity

The intermodal Station serves as a gateway to the city for Amtrak, Greyhound and MegaBus with over 1.4 Million visitors annually. A variety of programs are designed to ensure the success of the site as a transit-oriented development.

4) Engage the Edges

By activating the River and St. Paul Street, the site becomes a catalyst for change in the neighborhood and the city as a whole. It can anchor the development of Menomonee Valley's East Gateway while creating its own identity as the Station District.


Creating A Neighborhood

Welcome to the Station District

 
 
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With more than 2,700 active clients, we work across the global economy. Our clients are remarkably diverse: large and small, private and public, for-profit and nonprofit. We help them grow, sustain and transform: whatever it takes to embrace their future.

We're organized around each client relationship. Client needs, expectations and strategy provide the context for every project we carry out together. Whatever their size, wherever our clients need us, we're set up to deliver. Contact us to learn more.

R2 Companies ("R2") programmatically manages the real estate investment process from end to end; we cast a wide net to originate and underwrite the very best investment opportunities, act decisively when an attractive risk-adjusted investment presents itself, and execute a steadfast plan to create sustainable value. R2 is an opportunistic firm that invests its own capital alongside a select group of partners. R2 currently owns and operates over 3.0 million square feet of commercial real estate in Chicago, Milwaukee and Minneapolis. Visit us for more information.


As people migrate back to urban cores, transforming urban relics are the answer to healing the downtown fabric of cities while providing authentic experiences for new generations living in and around them. The Milwaukee Post Office site exemplifies this potential. The site’s advantages are the ability to capitalize on its direct connection to riverfront and the 1.4 million people that pass through the adjacent multi-modal station annually. These features are the foundation to create a dynamic urban destination.
— Benjy Ward, Principal Gensler Architecture

What is the most interesting undeveloped building in a city? What is the most challenging? Often they are one and the same, and the most visible. They may have strengths disguised as flaws. Perhaps, legal or practical encumbrances, and entitlement, financial or timing obstacles that have prevented their development. These are the types of opportunities we spend a career looking for. We believe the Milwaukee Post Office is such an opportunity. It won’t be quick, and it certainly won’t be easy. But, it will happen eventually because of its intrinsic attributes, and because it makes sense for the City.
— Matt Garrison, Managing Principal R2 Cos.